Module Directory

 

Module Description

 
 
Module Name
Module Code
Lecture Hrs
Practical Hrs
Credits
Business and Manufacturing Strategy
MECH3004Y(5)
2
0
4

Description
Introduction to Strategy Formulation at: Corporate level, Business level, Functional level. Portfolio Analysis (BCG Matrix, GE Matrix). Strategy Formulation: Ansoff Matrix, Strategic Planning: Tools and Techniques. Environmental Scanning: The SWOT Analysis, Analysis of the Competitive Environment (Porters Five forces model). Porters Generic Strategies (cost leadership, differentiation, focus), Identification and evaluation of strategic alternatives. Strategy Implementation: Framework for understanding implementation issues, Tactical aspects of strategy implementation. Strategy Evaluation and Control. Strategic issues in Manufacturing, Value Chain, Manufacturing Strategy Content and Process, Manufacturing Strategy Auditing, Product Design and Development, Process Choice and Strategy, Quality as a Strategic Factor, Strategic importance of Inventory Management, Strategic Human Resource Management, Lean manufacturing, Strategic Choices in Manufacturing, World Class Manufacturing.
Faculty Department
FACULTY OF ENGINEERING Department of Mechanical and Production Engineering
Contact Details
Administrative assistant: Mrs. SEEWOOGOBIN NIVEDITA DIMPLE
Telephone: 4037400
Email: aofoe-exams@uom.ac.mu
 

 


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