| Emergence of e-marketing and e-business models, e-marketing environment and technology, Ethical and legal issues in e-marketing, Consumer behaviour and internet, Targeting online market segments, differentiation and positioning strategies, e-marketing product and pricing strategies, e-marketing communication, Customer Relationship Management and CRM benefits - CRM vision, processes, information and technology, e-marketing in emerging economies, technological readiness and the digital divide. |
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu |
