Module Directory

 

Module Description

 
 
Module Name
Module Code
Lecture Hrs
Practical Hrs
Credits
Strategic Management for Tourism, Leisure & Recreation
MGT3071Y(5)
3
0
6

Description
The international environment: a critical analysis, An assessment of the evolution of the Mauritian economy and the history of the tourism & Leisure industry, History of strategy: from industrial capitalism to financial capitalism, Strategic segmentation of the Mauritian economy & the tourism & leisure industry, SWOT analysis: The Resourced Based View of the Firm and the definition of competitive advantage in the tourism industry, Decision tools, Growth, competitive & functional strategies in the tourism & leisure cluster, Hotel structure, Conflict management, Change as a cycle: review & evaluation, The benchmarking process in the tourism industry, Implementing change & gaining commitment, Identity of the firm & the agency theory, The role of the Leader as a change agent in the hotel & tourism industry, Case study techniques.
Faculty Department
FACULTY OF LAW AND MANAGEMENT Department of Management
Contact Details
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu
 

 


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