Introducing research; Knowledge and skills necessary to develop and conduct a research study; The research process; Selection of a research topic; Writing a research proposal; Formulation of objectives; Design of hypotheses; Conducting a literature review; Selection of research methods; Qualitative and quantitative research in tourism; Trade off between research methods; Questionnaire design; Descriptive statistics; Inferential statistics; Introduction to SPSS; Coding of data in SPSS; Analysing qualitative and quantitative data; Interpretation of data; Reporting of results.
