Module Directory

 

Module Description

 
 
Module Name
Module Code
Lecture Hrs
Practical Hrs
Credits
Destination Management
EXC3073(5)
3
0
3

Description
Destination: a conceptual framework, Service Infrastructures, Destination mix elements, Strategic destination development and management, The destination product, Managing destination life cycles, Destination marketing (the role of destination marketing organizations), Destination branding (the importance of destination image management), Analyzing destination competitiveness (e-marketing and its relevance to destination marketing), CRM and destination loyalty, Destination differentiation and positioning.
Faculty Department
FACULTY OF LAW AND MANAGEMENT Department of Management
Contact Details
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu
 

 

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