| Nature and Scope of Marketing, The Marketing Environment, Marketing Research and Marketing Information Systems, Consumer Buying Behaviour, Segmentation, Targeting and Positioning Framework, Marketing Mix: Product and Services, Place, Price, Promotion, Nature of Legal Services, Role of Legal Practitioners and Social Responsibility, Importance of Ethics in Legal Services & Broadening the Scope of Legal Services with Customer Relationship Management. Relevant Tutorials and Case Studies will be used to consolidate relevance of marketing. |
Administrative assistant: Mrs. MONOGEE Anjana
Telephone: 4037400
Email: aoflm-exam@uom.ac.mu |
