Module Directory

 

Module Description

 
 
Module Name
Module Code
Lecture Hrs
Practical Hrs
Credits
Marketing Communication
COMS2012Y(3)
3
0
5

Description
The module will introduce students to marketing fundamentals with special emphasis on marketing communication. Key concepts related to the marketing mix (the 4p’s) with an overview of core marketing concepts will be introduced. Students will be exposed to specific marketing communication techniques (pr, personal selling, direct marketing, sales promotion and advertising) and will learn how to develop marketing communication strategies.
Faculty Department
FACULTY OF SOCIAL SCIENCES AND HUMANITIES Department of Social Studies
Contact Details
Administrative assistant: DILMAHOMED BOCUS Bibi Swaleha
Telephone: 4037400
Email: s.dilmahomed@uom.ac.mu
 

 

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