Introduction to events and meetings historical perspective, current size and scope of the industry, overview of; individual sectors, industry infrastructure and key players, relation to business; and leisure travel; Elements of the meeting management versus event management process, overall structure and timelines, national versus international management; considerations; Budgeting and Negotiation; Negotiation strategies, Budget items and budget preparation; Legal Considerations; Elements of a contract, key contract clauses, types of contracts; Marketing and Promotion
Attendance Promotion and Exhibit space sale - Marketing objectives; marketing; plan, promotional plan, tools and strategies
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Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu |