| The module will provide an insight into contemporary issues of ethical concerns in relation to the modern business enterprise and will further explore the ethical marketing and corporate social responsibility as key business disciplines in the marketing arena. Topics covered will include: Ethical Practices in Marketing: Context and Historical Debates; Understanding of the Ethical Consumer; Emergence of Ethical Marketing and Consumption; Marketing Mix Strategies, Growing Environmentalism and Ethical Marketing; Applied Cases of Ethical Marketing in an International Perspective; The Green Consumer and Green Consumption Patterns; Marketing of Resistance; Resistance to Marketing and Alternative Futures; Controversies and Emerging Contradictions in Ethical MarketingCSR concepts and theories, CSR in Developed and Emerging Countries, CSR as a Marketing Tool, Enhanced Reputation and Brand Image, Increased Profit and Customer Loyalty, Creating New Business Opportunities, Attracting Investors and Business Partners, Managing Risk, Implementing a CSR Plan/Model. |
Administrative assistant: RAINA FERHANA HOSSENBUX
Telephone: 4037400
Email: r.hossenbux@uom.ac.mu |
