| The main aim of this module is to provide the learner with the tools and techniques necessary to manage the sales and marketing interface from the effective positioning of offerings through closing the sale and relationship management. Module content: Understanding Personal Selling; Difference between Sales and Marketing; Developing a Relationship Strategy; Building an Ethical Foundation; Adding value to the product; : Planning your Prospecting; : Sourcing and Qualifying Prospects; Presenting Successfully: Pre-approach, Approach, Consultative Sales Presentations, Sales Demonstrations; Closing sales: Identifying/ Addressing buyer concerns, Closing the sale, Building future sales; Managing and being managed: Managing time, Managing sales territory, Managing stress, Managing a sales force. |
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu |
