This module will provide an insight into new and emerging themes in marketing both from the theoretical and practical context: Marketing in the Contemporary Organisation; Marketing to Children, Marketing to Minorities, Next and Net Generation, Postmodern Marketing and Beyond; Socio-Cultural Context: Arts Marketing; Building Brand Cultures; Gender Issues, Ethical Debates in Marketing; Sustainable Marketing and the Green Consumer; Social Marketing and Consumer Citizenship; Technological Context: New Technologies of Marketing Research; The Global Consumer: Future Challenges and Prospects for Marketing
