Module Name |
Module Code |
Lecture Hrs |
Practical Hrs |
Credits |
| Event and Entertainment Marketing |
MGT3236Y(5) |
3 |
0 |
6 |
|
| Description |
| The module aims to provide: An Introduction to Events; Basic Concepts of Event Management; Different Type of Events: Conference, Conventions, Meetings, Exhibitions, Product Launch, Training Courses, Festivals; Research & Planning Concepts of Events: Developing Critical Path; Relationship Between Venues And Conventions, Meetings, Festivals & Events: Indoor and Outdoor Venues, Convention & Conference Facilities, Exhibition Facilities; Trade Fairs & Exhibition Shows; Event Management Tasks & Skills: Financial, Human Resources, Leadership & Supervision, Public Relations, Sponsorship & Fundraising, Effective Communication, Event Profits; Events; Distribution of Event; Define the Different Kinds of Events Distribution Systems and Discuss Promotional Strategies for these Events. Unit 2: Introduction to Entertainment Marketing, Trends in the Entertainment Industries, External and Internal Contingencies, Marketing Mix Elements of Entertainment Industry, STP. Understanding Participants as Consumers; Planning and Promoting Entertainment and Leisure Services: Economic and Emotional Aspects of Consumer Response, Revenue Sources for the Entertainment Industry, Impact of IT and Internet, Local V/S Global Sources of Entertainment, Social Dimensions, Impact of Piracy, Copyright Issues, Sports Marketing. |
| Faculty |
Department |
| FACULTY OF LAW AND MANAGEMENT |
Department of Management |
| Contact Details |
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu |
|
