| The module explores the role of Internet in the marketing strategy of business enterprises and focuses on different strategies on how manage online customer experiences. Topics covered will include: The New Marketing Dynamism and Internet Marketing; Internet Marketing Planning and Models; The Internet Environment, Online Consumer Behaviour and Knowledge; Online Marketing Research; Segmentation and Targeting; Positioning on the Internet; Product and Online Branding, Online Pricing Strategies; Distribution on the Internet; Internet Marketing Communication: Integration with Traditional Media; CRM with the Internet, Developing an E-Marketing Plan, Implementation and Practice: Designing the Customer Interface; Online Communities; Affiliate Marketing and Email Marketing, Search Engine Optimisation, E-Marketing Metrics; Moment of Truth and Managing Online Customer Experiences; Booming Potentials of Viral Marketing, E-Referral Programs; Social Media Marketing; Ethical and Legal Issues in E-Marketing. |
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu |
