Module Name |
Module Code |
Lecture Hrs |
Practical Hrs |
Credits |
| Marketing Communications and Public Relations |
MGT2002Y(3) |
3 |
0 |
6 |
|
| Description |
| The module provides a comprehensive examination of integrated marketing communications and concentrates on the role of public relations in the many different stakeholder environments within which an organisation is concerned. Topics covered will include: Marketing Communications - an overview, Relationship Marketing and Integration of Marketing Communications, Choosing Marketing Communication Agencies, Creativity and Creative Strategies and Tactics, Media and Media Planning, Sales Promotion, Direct Marketing, Public Relations, Sponsorship, Merchandising And the Role of Packaging and Branding, Support Media, Internet and Interactive Media, Regulation of Advertising and Promotion, Evaluating the Social, Ethical and Economic Aspects of Advertising and Promotion, Measuring the Effectiveness of Marketing Communications Program. Understanding Public Relations, Ethics of Public Relations, PR Departments and PR Consultants, Budgeting and PR, Planning PR Programmes, Marketing Research in PR, Evaluating PR Results, Management and Employee Relations, Crisis PR, PR and Internet |
| Faculty |
Department |
| FACULTY OF LAW AND MANAGEMENT |
Department of Management |
| Contact Details |
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu |
|
