Module Directory

 

Module Description

 
 
Module Name
Module Code
Lecture Hrs
Practical Hrs
Credits
Entrepreneurial Marketing
MGT6231
3
0
3

Description
The module aims to acquaint students with the marketing concepts, methods, tactics and strategies that are particularly useful for entrepreneurial settings. Topics covered will include: The nature of entrepreneurial marketing; Positioning, targeting and segmentation for entrepreneurs; Selecting, developing and evaluating new products and services; Entrepreneurial pricing decisions; Sales force and distribution channel decisions; Entrepreneurial Promotion Decisions and Viral Marketing; Building Strong Brands and Strong Entrepreneurial Companies.
Faculty Department
FACULTY OF LAW AND MANAGEMENT Department of Management
Contact Details
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu
 

 


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