| This module introduces students to concept of branding with emphasis on the brand architecture, brand
equity and management of the brand in a competitive market. Advertising practice will also be studies with a
focus on planning and implementation stages for ad campaigns (Briefing, research, conceptualisation,
execution, media planning and buying, evaluations). The specificities of each mass media will be examined
(print, broadcast) as well as agency structures and contractual relations between clients and agencies. |
Administrative assistant: DILMAHOMED BOCUS Bibi Swaleha
Telephone: 4037400
Email: s.dilmahomed@uom.ac.mu |
