| The module explores the theory and practice of marketing on the Internet and focuses on role of Internet in the marketing strategy. Topics covered will include: The New Marketing Dynamism and The Internet, Consumer Behaviour and Internet, E-Marketing Plan, Seven Elements of Customer Interface and Effective Websites, Moment of Truth and Managing Customer Online Experience, CRM and Internet Marketing, E-Referral Programs, Search Engine Optimisation, Viral Marketing, Ethical and Legal Issues in E-Marketing. |
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu |
