| Definition of Marketing & Marketing as Relationship Management in tourism and hospitality sectors, Characteristics of services and distinctive aspects of service management, Marketing orientations and the market environment affecting tourism and hospitality, Research for marketing in tourism and hospitality, Consumer behaviour, consumer decision-making process in tourism and hospitality, Market segmentation, market targeting and positioning strategies in tourism and hospitality, Competitive strategies, Tourism and hospitality Marketing Mix (The tourism and hospitality product, Price as part of a Marketing Strategy, Distributional channels in tourism and hospitality, Designing and delivering customer service and service quality), Promotional mix in tourism and hospitality (Advertising, direct marketing, sales promotion, public relations and changing role of personal selling, Marketing Plan in tourism and hospitality organisations, Marketing and organisational culture), Managing relationships and building loyalty in the tourism sector. |
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu |
