| The first part of this module will aim to introduce students to the basic sociolinguistic theories that explore the complex relationship between language, the media and advertising. The focus will be on fundamental methodological and theoretical perspectives associated with meaningful pragmatic and discursive strategies adopted by the media and advertising sector. Students will be familiarized with linguistic theories and key terminology involved in the appreciation and analysis of the presentation and manipulation of language in the fields of the media and advertising.
The second part of this module will familiarize students with theories of the public sphere starting with the seminal work of Habermas and subsequent critiques and reformulations of it. Students will read and discuss the concepts of counter-public sphere as explored in the work of Nancy Fraser in terms of the feminist public sphere, the Black public sphere and diasporic sphericules elaborated by Seyla Benhabib, Paul Gilroy and Stuart Cunningham. The module will also be considering the ways in which the internet has reconfigured Habermas' abstract norms of equality, inclusivity, publicity, rationality and authenticity mostly grounded in elite social institutions and the workings of civil society and democratic participation in general.
The first part of this module will aim to introduce students to the basic sociolinguistic theories that explore the complex relationship between language, the media and advertising. The focus will be on fundamental methodological and theoretical perspectives associated with meaningful pragmatic and discursive strategies adopted by the media and advertising sector. Students will be familiarized with linguistic theories and key terminology involved in the appreciation and analysis of the presentation and manipulation of language in the fields of the media and advertising.
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Administrative assistant: DILMAHOMED BOCUS Bibi Swaleha
Telephone: 4037400
Email: s.dilmahomed@uom.ac.mu |
