Module Directory

 

Module Description

 
 
Module Name
Module Code
Lecture Hrs
Practical Hrs
Credits
Economics of Traditional and New Media
ECON3203(5)
3
0
3

Description
Media Economics: Definitions and Basic Concepts. Introduction to Traditional and New Media. Digitalisation of Traditional Media. Traditional Media and the New Media: Convergence or Coalitions. Media Institutions. Media Markets – Demand and Supply. Media Industry Behaviour and Structure. Media Ownership, Concentration and Competition. Corporate Media Strategies and Mergers. Media Commercialisation. Media Products: Contents and Audiences. Market Share, Profit, Risk and Managerial Decisions. Intellectual Property Rights. Pricing and Marketing Segmentation. Revenue Models – Product Differentiation and Advertising. Freemium Business Models. Social Media Economics. Search Engines Optimisers (SEO). Analysis and Marketing Strategies. Technology Innovations in Traditional and New Media. Advertising. Social Networking Sytems. Public Policies within Media Industries. Media Tax and Government Intervention. Deregulation of Media. Media economic system. Case Studies.
Faculty Department
FACULTY OF SOCIAL SCIENCES AND HUMANITIES Department of Social Studies
Contact Details
Administrative assistant: DILMAHOMED BOCUS Bibi Swaleha
Telephone: 4037400
Email: s.dilmahomed@uom.ac.mu
 

 


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