Nature of Research - research process, choosing research topics, developing hypothesis and variables.
Selecting research methods, literature review and secondary sources, observation and diaries, focus groups,
content analysis. Quantitative research: surveys and sampling- descriptive and inferential statistics,
questionnaire design, coding and attitude measurement, data analysis and presentation using SPSS,
communicating, presenting and writing the research. Introduction to Multivariate Analysis: Multiple
Regression, Discriminant Analysis, MANOVA, Factor Analysis, Cluster Analysis, Managerial Applications |
Administrative assistant: Mrs. MONOGEE Anjana
Telephone: 4037400
Email: aoflm-exam@uom.ac.mu |