Module Directory

 

Module Description

 
 
Module Name
Module Code
Lecture Hrs
Practical Hrs
Credits
Marketing Management
OMBA6005
0
0
3

Description
Customer Satisfaction and Customer Value; Customer Relationship Management, Marketing Environment; Marketing Research Process; Consumer and Business Buying Behaviour; Market Segmentation, Positioning and Targeting; Marketing Mix (4 Ps &7Ps); Social Media; Social Responsibility and Green Marketing; Marketing Plan.
Faculty Department
FACULTY OF LAW AND MANAGEMENT Department of Management
Contact Details
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu
 

 

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