| The first part of this module will aim to introduce students to the basic sociolinguistic theories that
explore the complex relationship between language, the media and advertising. The focus will be on
fundamental methodological and theoretical perspectives associated with meaningful pragmatic and
discursive strategies adopted by the media and advertising sector. Students will be familiarized with
linguistic theories and key terminology involved in the appreciation and analysis of the presentation
and manipulation of language in the fields of the media and advertising.
The second part of this module will familiarize students with theories of the public sphere starting
with the seminal work of Habermas and subsequent critiques and reformulations of it. Students will
read and discuss the concepts of counter-public sphere as explored in the work of Nancy Fraser in
terms of the feminist public sphere, the Black public sphere and diasporic sphericules elaborated by
Seyla Benhabib, Paul Gilroy and Stuart Cunningham. The module will also be considering the ways
in which the internet has reconfigured Habermas’ abstract norms of equality, inclusivity, publicity,
rationality and authenticity mostly grounded in elite social institutions and the workings of civil
society and democratic participation in general.
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Administrative assistant: DILMAHOMED BOCUS Bibi Swaleha
Telephone: 4037400
Email: s.dilmahomed@uom.ac.mu |
