Economics, Management and Marketing Concepts in Agri-Food Value Chains
AGRI2274Y(3)
30
30
3
Description
Scarcity and choice; profit optimisation as an objective; cost concepts; optimal allocation of resources in the agricultural sector; economics of consumer behaviour managing a small, medium or large agricultural enterprise; agricultural organisations and their role in the agricultural sector; leadership and entrepreneurial skills for agricultural managers; concept of an agri-food value chain marketing functions as applied in agri-food value chains; marketing costs and marketing approaches.
