Introduction to Marketing Research Methods - Reviewing the Extant Literature - Defining the Research Problem - Formulating Research Questions and Objectives - Research Ethics - Preparing a Research Proposal - Research Philosophies (Positivism, Interpretivism and Others) - Research Approaches - Research Design - Sampling Design - Introduction to Quantitative Research Methods - Developing a Conceptual Framework - Experimental Research - Times Series and Panel Data Research - Questionnaire Design - Measurement and Scaling Techniques - Introduction to Qualitative Research Methods - Archival Research - In-Depth Interviews - Semi-Structured Interviews - Focus Group Discussions - Observation - Issues of Validity and Reliability in Research - Writing a Dissertation/Report.
