Module Directory

 

Module Description

 
 
Module Name
Module Code
Lecture Hrs
Practical Hrs
Credits
Marketing Research Methods
MGT2150(3)
3
0
3

Description
Introduction to Marketing Research Methods - Reviewing the Extant Literature - Defining the Research Problem - Formulating Research Questions and Objectives - Research Ethics - Preparing a Research Proposal - Research Philosophies (Positivism, Interpretivism and Others) - Research Approaches - Research Design - Sampling Design - Introduction to Quantitative Research Methods - Developing a Conceptual Framework - Experimental Research - Times Series and Panel Data Research - Questionnaire Design - Measurement and Scaling Techniques - Introduction to Qualitative Research Methods - Archival Research - In-Depth Interviews - Semi-Structured Interviews - Focus Group Discussions - Observation - Issues of Validity and Reliability in Research - Writing a Dissertation/Report.
Faculty Department
FACULTY OF LAW AND MANAGEMENT Department of Management
Contact Details
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu
 

 


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