| The module examines the complex nature of marketing planning for organisations in the retail sector which constitutes a dynamic and vital element of any economy. It will also provide an understanding of the linkage of the key business functions and how effective supply chain management can improve performance and provide competitive advantage. Topics covered will include: Unit 1 - Introduction to Retailing; Building Relationships & Strategic Planning in Retailing. Retailing Institutions by Ownership, Nonstore-Based, Web- Based, & Other Forms of Nontraditional Retailing; Information Gathering & Processing in Retailing; Trading-Area Analysis & Site Selection; Retail Organisation & Operations Management; Merchandise Management & Pricing; Establishing & Maintaining Retail Image; Integrating & Controlling The Retail Strategy. Retail Product in Theory and Practice. Unit 2: Introduction into Supply Chain Management, Planning, Co-Ordination and Control of the Supply Chain, Models of the Supply Chains, Supply Chain Function, Purchasing Practice in the Supply Chain, Supply Chain Dynamics, Managing Relationship with Suppliers and other Partners, Green Supply Chain. |
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu |
