| Topics covered will include: Social Media Marketing & Current Social Landscape; Facebook Marketing; use of Facebook as a platform for platform for community building, brand promotion and content marketing. Twitter Marketing; how Twitter works and the potential value Twitter presents as a promotional and marketing platform; LinkedIn Marketing; comprehensive overview of the benefits of using the LinkedIn platform for marketing purposes, LinkedIn-specific features; other relevant social networks; benefits of incorporating Instagram and Pinterest into the social media marketing strategy as well as how to establish both a personal and business Google+ page. leveraging platform-specific features to push brand, importance of Google Analytics ; YouTube; YouTube as content sharing platform, call-to-action platform; Content creation, engaging and acquiring customers through the creation and sharing of media content, value of social amplification and what makes content shareable within networks; Content Outreach, concept of content seeding and how to use content effectively through social platforms to achieve maximum results; Social Media Strategy & Planning; Future Trends; Case studies and proven strategies to inspire! |
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu |
