Module Directory

 

Module Description

 
 
Module Name
Module Code
Lecture Hrs
Practical Hrs
Credits
Introduction to Digital Marketing
MGT1216(1)
3
0
3

Description
Introduction to digital marketing, Email Marketing, the lifeblood of businesses, Content Marketing, the traffic-building power, Social Media Marketing, Click through rate (CTR), Pay per Click Advertising, Relationship Marketing, Who, What, Why, When & How of Digital Marketing, Basic Digital Marketing Plan, Typical mistakes with digital marketing, Overcoming mistakes with digital marketing, Novel trends in digital marketing.
Faculty Department
FACULTY OF LAW AND MANAGEMENT Department of Management
Contact Details
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu
 

 


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