| This module will enable students to understand from a management perspective, the implications of running a digital enterprise and its associated management challenges. Below are topics to be covered: Digital Business Models, Digital Business Strategy, Digital Presence and Customer Relationship Management, Virtual business processes that are user friendly, Techniques for automating business processes, Digital Procurement & the Supply Chain: Strategic Collaborations, Partnerships and Alliances, Managing channel conflict and exploiting channel synergy, Business Support Applications, Performance and effectiveness measurement for digital enterprise, Managing the Digital Organisation: Security, Privacy and Ethical Issues, Fostering trust in digital-mediated interaction, Digital intellectual property protection, New and Emerging Technologies: Managing Successful Business Implementations. |
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu |
