Research should be carried out in any area of marketing or digital marketing. The student is expected to identify and review the relevant literature, identify a research problem and conduct original empirical research on primary data and secondary data. A dissertation of 8,000 to 12,000 words to be submitted on a relevant topic and should reflect experience in the field of
marketing. The aims of the dissertation will be to apply theoretical concepts of marketing to real managerial issues, to solve the problem or demonstrate the process by which the managerial situation can be improved and to develop the skills to define a problem and plan and present a well-structured report. This final project allows students to develop a project based around their specific career aspirations or using a real-life project.
