Quality definitions and history. Total Quality Management. Business Excellence Model – MBNQA. Quality Standards: ISO 9000. Organising for TQM. Quality Planning and Error Prevention. Introduction to Services. Unique characteristics of services. Quality Leadership. Frontline Service Personnel: source of customer loyalty and competitive advantage. Complaints management. Improving service quality and productivity. Benchmarking. Moments of truth. Measuring customer satisfaction and service recovery, measuring service quality: SERVQUAL.