Fundamentals of agricultural and food marketing. Agricultural marketing: marketing functions; marketing channels and costs. Value-addition. Marketing research for product development. The Value Chain Approach: theoretical concepts. Value Chain Promotion as an Approach to Economic Development. Analysing Agrifood-value Chains: Measuring the performance of a value chain; understanding the links between stakeholders in a value chain; improving the performance of a value chain based on upgrading activities and multilateral partnerships. Role of Public Sector in Promoting Value Chains in Agriculture Sector. Global agribusiness value chains: theoretical background and empirical application; Structured Learning Visits and case studies.
