Innovation and Entrepreneurship in Agri-Food Ventures
AGRI3176Y(5)
30
45
3
Description
Concept and role of entrepreneurship and entrepreneurs. Generic types of entrepreneurs and their capabilities. Case studies of successful ventures and business failures. The Entrepreneurial Process. The entrepreneurial attitude: Generation of business ideas and innovation. Place and importance of entrepreneurship in agrifood ventures, and in economic growth and development. Factors impacting entrepreneurship. Application of entrepreneurial thinking to generic management situations. Application of entrepreneurial approach to identification and selection of appropriate entrepreneurial strategies. Uses of IT in agrifood ventures. Writing and entrepreneurial business plan. Innovation and growth of agribusinesses. Clustering and Business Incubators. Importance of R&D in the innovation process. Intellectual Property Rights for Agricultural Innovations. Relevant case studies.
