| Introduction to International Business Environment; Globalisation, Emerging Global Economy;
Theories of Foreign Direct Investment and International Production; Regional Integration and Global
Liberalisation; Market Segmentation; Country Analysis; Modes of Entry; WTO; Managing cross
cultural differences, Standardisation Vs. Adaptation.
Formulating and Implementing Strategy in an International Dimension. Environmental Analysis:
International Industry and Market Analysis; Resource and Competence based Analysis; Critical
Success Factors; Competitive Analysis: Porter’s Five Forces Model, Porter’s Diamond; International
Strategies, Foreign Direct Investment; Implementing International Strategies: International
Organisational and Cultural issues; Strategy Evaluation and Control; Introduction to tools and
techniques used, Case Study |
Administrative assistant: DILMAHOMED BOCUS Bibi Swaleha
Telephone: 4037400
Email: s.dilmahomed@uom.ac.mu |
