Applied Economics and Marketing for the Agrifood Sector
AGRI10158Y(1)
40
80
4
Description
Principles of economics Concepts of economics: micro and macroeconomics. International gains from agrifood trade. Markets, demand and supply. Elasticity and its applications to agrifood Consumer, producers and market efficiency Production economics Perfect competition in agrifood markets. Principles of marketing. Concepts of marketing; marketing environment; marketing functions and marketing costs; marketing mix for agricultural and food products; consumer buying behaviour; marketing research; segmentation, targeting position.
