Entrepreneurship: Theoretical concepts and principles. The entrepreneurial characteristics and mindset. Importance of Creativity and Innovation for an entrepreneur. Opportunities for new product development. Setting up a business in the agrifood/biotechnology/allied (*) industries. Writing a business plan. Marketing strategies to bring innovative products to the market. The entrepreneurial ecosystem in Mauritius and globally. Case studies of success and failures of businesses in the agrifood/biotechnology and allied industries, locally and internationally. (*) Examples and case studies will be applied as per the main discipline of the programme of studies.
