Module Directory

 

Module Description

 
 
Module Name
Module Code
Lecture Hrs
Practical Hrs
Credits
Advertising, Branding and Digital Marketing
LLC 3010Y(5)
60
0
6

Description
Creative Conceptual Advertising & Marketing Communications; Branding for Products / Services; Marketing Principles and Strategies; Consumer Behavior; Marketing with Multimedia; Media Planning; Budgeting for Campaigns; Creative Copywriting; Introduction to Digital Marketing; Design & Marketing for Social Media; Video Marketing; Paid Advertising Concepts; Web Analytics; Search Engine Marketing (SEM); Pay Per Click; Mass Email Marketing; Mobile Marketing; New Trends in Digital Marketing.
Faculty Department
Centre for Innovative and Lifelong Learning Centre for Innovative and Lifelong Learning
Contact Details
Administrative assistant: OMEESWAREE SERVANSINGH
Telephone: 4037400
Email: sunitas@uom.ac.mu
 

 


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