Creative Conceptual Advertising & Marketing Communications; Branding for Products / Services; Marketing Principles and Strategies; Consumer Behavior; Marketing with Multimedia; Media Planning; Budgeting for Campaigns; Creative Copywriting; Introduction to Digital Marketing; Design & Marketing for Social Media; Video Marketing; Paid Advertising Concepts; Web Analytics; Search Engine Marketing (SEM); Pay Per Click; Mass Email Marketing; Mobile Marketing; New Trends in Digital Marketing.