| Introduction to Agricultural Management; Role of managers in Agribusiness; Management of resources and equipment; Overview of the input supply sector, the production agriculture sector, and the food sector. Managerial functions in an agribusiness. Leadership versus management of an agribusiness. Principles of agricultural marketing. Concepts of marketing; marketing environment; marketing functions and marketing costs; extended marketing mix (e.g., SAVE and AIDA models) for agricultural and food products; consumer buying behaviour; marketing research; segmentation, targeting position. Size, scope and importance of the food production and marketing system. |
Administrative assistant: Mr. ABEELUCK Yajyushsingh
Telephone: 4037400
Email: aofoa-exam@uom.ac.mu |
