Overview of the food industry in Mauritius. Managing a food business (cottage/micro level, SMEs and corporate). The food business environment. Challenges and opportunities for food businesses in Mauritius. Starting a food business.
Marketing concept; marketing environment; consumer buying behaviour; segmentation, targeting and positioning; marketing mix for food products. Marketing research.
Entrepreneurial concepts applied to a food business. Profile of a food entrepreneur. Importance of creativity and innovation in the food industry. CIE model. The entrepreneurial ecosystem. Writing a business plan for a new food product/service or a food start-up. Sustainable entrepreneurship for food business.
Faculty
Department
FACULTY OF AGRICULTURE
Agricultural & Food Science
Contact Details
Administrative assistant: Mr. ABEELUCK Yajyushsingh
Telephone: 4037400
Email: aofoa-exam@uom.ac.mu
