The module aims to develop a knowledge and understanding of the main theories to the use of internet for marketing and electronic commerce, and the application of these theories in the development of e-marketing strategies. Topics covered will include marketing on the internet; internet overview; the worldwide web and using it for business; constructing effective websites; internet user characteristics and behaviour; marketing knowledge; product and pricing on the net; targeting market segments and positioning on the net; the net as a distribution channel; e-marketing communications-Customer Relationship Management, the e-marketing plan; leveraging technology; net ethics and law; how to better manage your contacts; online resources for internet marketing; powersearching the web; cyberadvertising agencies; webservices and information.
