Direct Marketing: Definition, Developments, Advantages, Objectives, Key sources. Databases, Database Management and Prospect list. Medium: Mailing, Flier, Couponing, Cataloguing and Faxing; Phoning, Television, Radio, Audio tape, video and electronic media (C. D. Rom, Internet). Strategic Planning and Marketing Strategies for Direct Marketing. |
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu |