Module Directory

 

Module Description

 
 
Module Name
Module Code
Lecture Hrs
Practical Hrs
Credits
Direct Marketing
MGT4104(5)
3
0
3

Description
Direct Marketing: Definition, Developments, Advantages, Objectives, Key sources. Databases, Database Management and Prospect list. Medium: Mailing, Flier, Couponing, Cataloguing and Faxing; Phoning, Television, Radio, Audio tape, video and electronic media (C. D. Rom, Internet). Strategic Planning and Marketing Strategies for Direct Marketing.
Faculty Department
FACULTY OF LAW AND MANAGEMENT Department of Management
Contact Details
Administrative assistant: Mrs. MONOGEE Anjana
Telephone: 4037400
Email: aoflm-exam@uom.ac.mu
 

 

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