Marketing on the internet; internet overview; the world wide web and using it for business; constructing effective websites; internet user characteristics and behaviour; marketing knowledge; product and pricing on the net; targeting market segments and positioning on the net; the net as a distribution channel; e-marketing communications-Customer Relationship Management, the e-marketing plan; leveraging technology; net ethics and law; how to better manage your contacts; online resources for internet marketing; powersearching the web; cyberadvertising agencies; webservices and information.
