Module Directory

 

Module Description

 
 
Module Name
Module Code
Lecture Hrs
Practical Hrs
Credits
Advertising, Creativity and Copywriting
COMS3212(5)
3
0
3

Description
Theory and concepts in advertising. Types characteristics, techniques and strategies of advertising. Media-planning. Follow-up and evaluation. Media and target audience. Creativity concepts. Theories of art and communication relevant to advertising. Copyrighting. Turning concepts into effective copy. Print media advertising. Broadcast media advertising. Advertising agencies. In-house advertising units.
Faculty Department
FACULTY OF SOCIAL SCIENCES AND HUMANITIES Department of Social Studies
Contact Details
Administrative assistant: DILMAHOMED BOCUS Bibi Swaleha
Telephone: 4037400
Email: s.dilmahomed@uom.ac.mu
 

 

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