Module Directory

 

Module Description

 
 
Module Name
Module Code
Lecture Hrs
Practical Hrs
Credits
Strategic Management for Tourism and Leisure
MGT3132(5)
3
0
3

Description
The international environment : a critical analysis; An assessment of the evolution of the Mauritian economy; History of strategy : from industrial capitalism to financial capitalism; Strategic segmentation; SWOT analysis : The Resourced Based View of the Firm and the definition of competitive advantage in the tourism industry; Decision tools; Growth, competitive & functional strategies; Quality Assurance; Hotel structure & conflict management; Identity of the firm; Case study techniques.
Faculty Department
FACULTY OF LAW AND MANAGEMENT Department of Management
Contact Details
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu
 

 

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