| Definition of Marketing & Marketing as Relationship Management in tourism and leisure sectors, Characteristics of services and distinctive aspects of service management, Marketing orientations and the market environment affecting tourism and leisure, Research for marketing in tourism and leisure, Consumer behaviour, consumer decision-making process in tourism and leisure, Market segmentation, market targeting and positioning strategies in tourism and leisure, Competitive strategies, Tourism and Leisure Marketing Mix (The tourism and leisure product, Price as part of a Marketing Strategy, Distributional channels in tourism and leisure, Designing and delivering customer service and service quality), Promotional mix in tourism and leisure (Advertising, direct marketing, sales promotion, public relations and changing role of personal selling, Marketing Plan in tourism and leisure organisations, Marketing and organisational culture), Managing relationships and building loyalty in the tourism sector. |
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu |
