| Describes the evolution of advertising, the role and need for integrated marketing communications, and how to plan for effective advertising. Topics covered will include: the Advertising Industry and its main players: Clients, Advertising Agencies and the Media; Developing Creative strategy: Planning, Implementation and Evaluation; Business-to-business communications; Special topics: social, economic and ethical issues in advertising. |
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu |
