Module Directory

 

Module Description

 
 
Module Name
Module Code
Lecture Hrs
Practical Hrs
Credits
Marketing of Services
MGT3104(5)
3
0
3

Description
Marketing of products and marketing of services. The services industry. Intangibility of services. Marketing mix allocation and peculiarities. Customer Service. Marketing strategies in the Services Industry.
Faculty Department
FACULTY OF LAW AND MANAGEMENT Department of Management
Contact Details
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu
 

 

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