Module Directory

 

Module Description

 
 
Module Name
Module Code
Lecture Hrs
Practical Hrs
Credits
Strategic e-Marketing
MGT6023Y
3
0
3

Description
The module aims to develop a knowledge and understanding of the main theories relating to the use of internet for marketing and electronic commerce, and the application of these theories in the development of e-marketing strategies. Topics covered will include marketing on the internet; internet overview; the world wide web and using it for business; constructing effective websites; public relations; catalogues; benefits for the organisation; how to better manage your contacts; online resources for internet marketing; powersearching the web; cyberadvertising agencies; webservices and information; expanding your internet marketing tool kit
Faculty Department
FACULTY OF LAW AND MANAGEMENT Department of Management
Contact Details
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu
 

 


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