Module Directory

 

Module Description

 
 
Module Name
Module Code
Lecture Hrs
Practical Hrs
Credits
Services Marketing
MGT6036Y
3
0
3

Description
This module introduces the need for a differentiated approach when marketing of services. Topics covered will include: Characteristics and Types of Service Industries; The Services Marketing Mix; Consumer Behaviour in Services; Customer expectations and the importance of customer perceptions of Service; Customer Relationship Management through Segmentation and Retention Strategies; Aligning Strategy, Service Design and Standards; Service Quality as a Profit Strategy.
Faculty Department
FACULTY OF LAW AND MANAGEMENT Department of Management
Contact Details
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu
 

 


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