Module Directory

 

Module Description

 
 
Module Name
Module Code
Lecture Hrs
Practical Hrs
Credits
Marketing of Financial Services & Products
MGT4216(5)
3
0
3

Description
Understanding Marketing Management. Analysing Marketing Opportunities and Consumer Behaviour. Marketing decisions in Product, Pricing, Distribution and Communication. Financial Services and Service Quality Issues. Marketing Planning and Control. Marketing of Specific Financial Products such as Credit Card, Funds Marketing, etc.
Faculty Department
FACULTY OF LAW AND MANAGEMENT Department of Management
Contact Details
Administrative assistant: TASLIMA BOODHUN-JHUMKA
Telephone: 4037400
Email: t.boodhun@uom.ac.mu
 

 

Disclaimer & Copyright | Home | Admissions | Calendar of Activities | Contact | Webmaster
University of Mauritius
Reduit, Mauritius
Tel : (230) 403 7400 Fax : 454 9642